Launch Trade
Exchange

Confidential Prepared: June 2026 Target Launch: Q1 2028 Monica Colgan · Launch Industries LLC
$500,000
$77,400
50 businesses
LX Scrip (Ł)
Q1 2028
01 — Overview

Executive Overview

The Launch Trade Exchange (LTX) is a mission-aligned B2B commercial barter network serving independent businesses in the Pacific Northwest. Operated as a division of Launch Industries LLC, the exchange enables member businesses to trade goods and services using a proprietary trade currency — LX Scrip (Ł) — pegged 1:1 to the US dollar, eliminating cash from business-to-business service transactions.

Core value proposition: Independent businesses have excess capacity they cannot sell for cash. The Launch Trade Exchange converts that idle capacity into purchasing power — letting a fitness studio trade unused class slots for legal services, or a designer trade idle hours for bookkeeping. Members grow their business without spending money they don't have.

How the Network Economy Works

Traditional barter requires a "double coincidence of wants" — you must find someone who has exactly what you want AND wants exactly what you have. That is rare and limits barter to simple 1:1 swaps. LTX eliminates this constraint. Every member earns scrip from whoever needs their service, then spends that scrip with any other member. No direct trade required. The chain connects needs across the whole network.

LX Scrip circulates through the network — no direct trade required

CHIROPRACTOR earns Ł50 · spends Ł50 has idle appointment slots RESTAURANT spends Ł50 on chiro care has empty lunch tables WEB DESIGNER earns Ł50 · spends Ł50 has open design capacity JANITORIAL SVC earns Ł50 · keeps circulating needs a website next... → provides chiropractic care → ← pays Ł50 scrip ← ↓ pays Ł50 ↑ builds website → pays Ł50 scrip → ← delivers cleaning services ← LEGEND Service delivered LX Scrip payment (Ł)

No member needs to trade with the person who wants their service. Earn from anyone who needs you. Spend with anyone you need. The Ł scrip does the connecting.

LTX differentiates from existing WA exchanges (BizX, ITEX, Saturn Barter) through its mission-first positioning, curated membership, and deep integration with Launch's existing ecosystem of clients, TA program participants, and community infrastructure. This is not just a transaction platform — it is community economic infrastructure for the PNW independent business economy.

Why Launch, Why Now

Launch already serves the exact businesses that benefit most from barter: high-margin, service-based small businesses with idle capacity. Existing client relationships, TA program participants, and community portal members give us a built-in founding member pipeline no startup exchange can replicate. The infrastructure is already in place — what's needed is the product layer on top of it.

Built-In Pipeline
200+
existing Launch relationships
Transaction Fee Revenue
13.5%
6.75% on each side of every trade
Estimated Year 1 Margin
~82%
low overhead, high-margin model
02 — Business Plan

Business Plan

Mission

To build a thriving alternative economy for independent businesses in the Pacific Northwest — one where idle capacity becomes purchasing power, community relationships reduce cash dependency, and local economic value stays local.

The Model

LTX operates as a multilateral clearinghouse. When a member provides goods or services to another member, their account is credited in LX Scrip (Ł) at 1:1 fair market value. The buyer's account is debited the same amount. Both parties pay a 6.75% cash transaction fee to the exchange on their side of the trade.

Revenue Streams

Target Member Profile

LTX welcomes any local independent business with idle capacity to offer: professional services firms (marketing agencies, consultants, accountants, attorneys, designers, HR firms, coaches), fitness studios, photographers, restaurants and coffee shops, retail boutiques, salons, auto shops, and any other local small business. The key criterion is that the member can offer services or products that are 100% payable in scrip with no required cash component — which rules out businesses whose offerings are dominated by high-cost equipment or materials they cannot absorb. Restaurants and coffee shops are excellent members: their idle tables, slow hours, and high-margin beverages are natural barter inventory, and scrip gift card-style offerings work well within the exchange model.

Membership Tiers

Founding Member
Ł500 Bonus
First 50 · waived fees 6 months · founding badge
Standard Member
$15/mo
+ Ł15 scrip · full network access · directory listing
Preferred Member
$35/mo
+ Ł25 scrip · featured listing · proactive matching

Competitive Positioning

LTX occupies a distinct position in the WA barter landscape. Unlike BizX (transactional, corporate-leaning, 6,700+ members in multiple cities) and ITEX (franchise model, high monthly fees, 16,000 national members), LTX is mission-aligned, locally rooted, and relationship-first. Our members are already in relationship with Launch. This is an extension of a trusted partnership, not a cold pitch from a barter company.

Legal Structure

The Launch Trade Exchange operates as a division of Launch Industries LLC. No separate legal entity is required at launch. A formal operating agreement governing exchange rules, liability, and member obligations should be prepared by legal counsel prior to pilot launch. IRTA (International Reciprocal Trade Association) membership should be pursued for credibility, self-regulatory guidelines, and IRS compliance support.

Compliance Summary

03 — Timeline

Launch Timeline

Q3–Q4 2026
Foundation & Planning
Finalize brand identity (LX Scrip symbol, visual system). Retain legal counsel for exchange agreement and member policies. Scope technology build. Identify 10–15 potential founding members from existing Launch client base.
Q1–Q2 2027
Technology Build
Build core web platform: member accounts, scrip ledger, transaction processing, invoice generation, trade directory, Trade Director dashboard. Internal compliance review and testing.
Q3 2027
Founding Member Pilot
Soft launch with 15–20 founding members. 6-month waived fees + Ł500 bonus. Monica serves as Trade Director. Heavy matchmaking involvement. Gather feedback, refine process, validate platform.
Q4 2027
Pre-Launch Growth
Grow to 35–50 members. Begin charging fees. Bring on Trade Director (contractor). Finalize 1099-B workflow. Launch marketing push for Q1 2028 public launch.
Q1 2028
Public Launch
Official public launch. PR campaign, launch event, membership drive. Target 50 active members and $500K annualized facilitated volume by end of Year 1.
2029
Scale & Mobile
Mobile app release. Expand beyond Launch client base to broader PNW independent business community. Trade Director transitions to full-time W2. Target 100 members, $1.2M facilitated.
2030
Regional Expansion
Assess expansion to Portland, Spokane, other PNW markets. Explore inter-exchange clearing partnerships (IRTA clearinghouse). Target 150 members, $2.5M facilitated.
04 — People

Roles & Organizational Structure

The exchange requires a small, focused team. Monica Colgan serves as founder and inaugural Trade Director. The first external hire is a dedicated Trade Director once the network reaches 30+ active members.

Founder & Exchange Director
Monica ColganNow

Sets strategy, manages compliance, oversees technology build, recruits founding members, and personally directs trades during the pilot phase. Transitions out of day-to-day trade matching once a Trade Director is onboarded.

Responsibilities

  • Define and enforce exchange policies and member agreements
  • Oversee legal compliance: 1099-B, WA DOR, member agreements, IRTA
  • Technology and vendor management
  • Founding member recruitment and relationship management
  • Trade director function during pilot (Q3–Q4 2027)
  • Financial oversight, reserve fund management, and reporting
Trade Director
First HireQ4 20271099 → W2

The Trade Director is the heartbeat of the network. This person actively monitors member balances, identifies purchasing needs, brokers matches between members, onboards new members, and sustains trade velocity. Without this role functioning well, the exchange stagnates — this is the most critical non-founder hire.

Core Responsibilities

  • Monitor all member scrip balances weekly; proactively reach out on stagnant accounts
  • Match members with complementary needs and offers — this is active brokering, not passive directory management
  • Conduct new member onboarding: intake, credit limit review, directory setup, facilitate first trade
  • Keep the trade directory accurate and current
  • Coordinate with bookkeeper on 1099-B data and monthly fee collection
  • Support dispute resolution between members
  • Report monthly trade velocity metrics to Exchange Director
  • Attend Launch events and community gatherings to recruit new members

Qualifications

  • Strong relationship management and sales background
  • Comfortable with small business operations (understands what a CPA, designer, or contractor does)
  • Detail-oriented — comfortable managing a ledger and account data
  • Proactive communicator — does not wait for members to reach out
  • Familiarity with barter or alternative economy a plus, not required

Compensation

  • Phase 1 — 1099 contractor (Q4 2027–Q2 2028): $2,500/month base + 15% of cash transaction fees generated from their active member portfolio
  • Phase 2 — W2 employee (Q3 2028+): $45,000–$55,000 salary + performance bonus tied to quarterly trade volume growth
Exchange Bookkeeper / Compliance Coordinator
Part-TimeQ1 20281099

Manages financial back-office: monthly fee billing, cash collections, 1099-B preparation, and WA DOR reporting support. Initially contracted to a bookkeeper already familiar with Launch accounts.

Responsibilities

  • Monthly billing and cash fee collection from all members via Stripe
  • Accounts receivable — follow up on overdue cash fees per arrears policy
  • Year-end IRS Form 1099-B preparation and e-filing for all members
  • Maintain scrip issuance ledger and audit trail
  • Monthly financial report to Exchange Director

Compensation

Contracted at $30–40/hr, estimated 10–15 hours/month (spikes to 30+ hours in January for 1099-B processing).

Member Referral Agent
1099 Network2028+Commission Only

Independent contractors who recruit new businesses into the exchange. Referral agents are connectors — they do not handle money, match trades, or manage accounts. All must sign a Referral Agent Agreement before recruiting.

Compensation Structure

  • Referral bonus: Ł150 scrip per new member who completes onboarding and executes their first trade within 30 days
  • Residual: 10% of cash transaction fees generated by referred members for their first 12 months
05 — Recruitment

Member Recruitment Plan

Phase 1: Founding Members (Q3 2027)

The founding cohort is recruited entirely from Launch's existing relationships. These are warm relationships where trust is established. Goal: 15–20 founding members who commit before the platform is live and help shape the exchange's early culture.

Founding Member Offer: Zero fees for 6 months + Ł500 scrip bonus credited at launch + "Founding Member" badge in directory. In exchange, founding members agree to complete at least 3 trades in their first 90 days.

Ideal Founding Member Business Types

The no-cash rule defines who belongs: LTX only accepts businesses whose services can be delivered entirely in scrip, with no cash component required from the buyer. Businesses where significant material or parts costs are embedded in the transaction — HVAC, general contracting, catering, print shops — are not eligible, because their cost structure requires cash even when labor is traded. Service businesses whose product IS their time and expertise are the ideal fit.

Phase 2: Referral Growth (Q1–Q4 2028)

After founding members are active, referral becomes the primary growth engine. Each founding member is invited to refer 2–3 businesses they already work with. Warm-network growth maintains quality and mirrors how the best exchanges historically built membership.

ChannelApproachYear 1 Target
Existing Launch clientsPersonal outreach from Monica + client announcement email20 members
TA program participantsIn-program introduction + cohort presentation10 members
Member referralsReferral agent program + member incentive10 members
Launch events & classesLaunch & Learn pitch, community events5 members
5S Ethos directory pipelineOutreach to pre-vetted mission-aligned businesses5 members

Phase 3: Open Recruitment (2029+)

Once the network has 50+ active members and sustained trade velocity, open an application process to the broader PNW independent business community. Introduce a review process to maintain quality — not every business is a good fit for barter.

Member Qualification Criteria

06 — Communications

Current Client Announcement

The email Monica sends to existing Launch clients to introduce the exchange and invite them to become founding members.

Subject Line Options

A: "Something new from Launch — and you get first access"

B: "We're building a trade network for businesses like yours"

C: "What if your unused capacity could pay your business bills?"

Email Body — Founding Member Invitation

Hi [First Name],

I've been working on something for a while, and I want you to be among the first to hear about it.

We're building the Launch Trade Exchange — a B2B trade network for independent businesses in the Pacific Northwest. The idea is simple: instead of paying cash for business services you need, you pay in LX Scrip — a trade currency you earn by selling your own services to other members in the network.

Your unused capacity becomes real purchasing power. Extra consulting hours, open appointment slots, unused creative time — all of it can be traded for legal services, bookkeeping, design, marketing, and more. Without spending a dollar.

I'm inviting a small founding cohort to join before we open publicly. As a founding member, you'd get:

  • Zero fees for your first 6 months
  • Ł500 in scrip credited to your account at launch
  • A founding member listing in the directory
  • Direct input on how the exchange is built

We're launching officially in early 2028 — but the founding cohort starts in late 2027 so you can begin trading before anyone else has access.

Interested? Reply here and I'll set up a quick call to walk you through it.

— Monica

07 — Policies

Financial Policies

Scrip Issuance & Valuation

Transaction Fees

Monthly Account Fees

Credit Trade Lines — Approval Without a Credit Check

The exchange extends scrip credit lines to members to give them purchasing power before they have earned sufficient scrip. LTX does not run personal credit reports. Instead, credit is evaluated on the member's demonstrated capacity to deliver services to the network. A member who can reliably deliver Ł500 per month in services is a far better credit risk than a credit score can measure.

Credit Tiers

TierCredit LineRequirementsApproval
Tier 1 — StarterŁ250Approved application, signed agreement, ACH on file, directory listing completeAutomatic at onboarding
Tier 2 — ActiveŁ7503+ completed trades, positive feedback, no disputed transactions, fees paid currentTrade Director review
Tier 3 — EstablishedŁ1,5006+ months membership, Ł1,000+ total trade volume, personal guarantee signed by ownerExchange Director approval
Tier 4 — AnchorŁ2,50012+ months, Ł5,000+ trade volume, no defaults, documented service capacity to cover the lineExchange Director approval

What We Evaluate Instead of a Credit Score

Deficit Policy

Network Seeding Strategy

A trade exchange with no scrip in circulation cannot trade. Seeding is how we put the first Ł into the network so founding members can begin transacting immediately. LTX uses multiple seeding methods, each with different backing and risk profiles.

MethodHow It WorksScrip BackingNotes
Exchange Service PurchasesThe exchange pays cash to purchase Ł-denominated service packages or gift cards from founding members. Example: buy Ł200 in prepaid bookkeeping sessions from a member accountant, Ł300 in website hours from a member designer. The exchange holds the service credits; members hold Ł balances.100% cash-backed — dollar in, Ł outStrongest form of seeding. Exchange spends $X, gets $X in service value, members get Ł to spend. No inflation risk.
Launch as Active MemberLaunch Industries registers as a full member and sells its services (websites, bookkeeping, HR consulting, AI training, 1:1 consulting) to other members. Launch earns Ł, then spends Ł on member services. Each transaction earns Launch cash fees and puts scrip in motion.Earned — no originated scripHealthiest seeding: Launch provides real value, earns real scrip, spends real scrip. Also validates the network from inside.
Founding Member Welcome CreditFirst 100 members receive Ł500 in starting credit — Ł200 immediately usable, Ł300 released after first completed trade. Structured as a performance obligation: if member terminates before delivering Ł500 in services, the unused portion converts to a $USD invoice.Backed by member's service delivery obligationCreates early liquidity but introduces obligation risk. Total welcome credits capped at Ł50,000 (100 members × Ł500).
Referral Agent CommissionsReferral agents earn Ł commission (e.g., Ł100 per recruited member who completes their first trade). Commission is paid in scrip, not cash, incentivizing agents to spend within the network and adding to liquidity.Exchange-originated — no cash backingKeep commission pool small (e.g., Ł5,000 total) to limit originated scrip from this source.
Community Org SeedingExchange donates Ł scrip to enrolled community organizations (Ł500–1,000 each). Community orgs spend the scrip on bookkeeping, website work, and training from members — putting scrip into circulation across multiple businesses at once.Exchange-originated — no cash backingHigh network effect: Ł donated to one org flows to 5–10 members when the org spends. Capped per org per year.
Seeding Events / Trade FairsThe Trade Director hosts member matching events where the exchange pre-purchases Ł500 in services from each attending member (cash-backed). Members leave the event with Ł in their accounts and introductions to each other.100% cash-backed for the pre-purchase portionHigh ROI: one $5,000 event with 10 members creates Ł5,000 in circulation, 10 active accounts, and multiple trade relationships in one afternoon.

Seeding principle: Cash-backed seeding (exchange purchases) is always preferable to originated scrip (bonuses, commissions) because it creates no inflation risk. The exchange should target a minimum 60% cash-backed ratio in its initial seeding pool — meaning at least 60% of all scrip in circulation at launch should be traceable to a real cash transaction.

Scrip Integrity & Over-Issuance Controls

Scrip only has value as long as members trust that what they hold can be spent for real services. Over-issuance — creating more scrip than the network's service capacity can absorb — is the primary existential risk to the exchange. LTX addresses this through active monitoring, hard limits, and a reserve fund that backs the credit risk directly.

Why Negative Balances Need Backing

Every Ł in a member's positive balance corresponds to either (a) a cash payment the exchange made to someone, (b) a service that member delivered and earned, or (c) a credit the exchange extended that is backed by a future service delivery obligation. Case (c) is the risk: if a member with a -Ł1,000 credit balance goes out of business before delivering Ł1,000 in services, the members who received those trade dollars still hold valid scrip — but it was backed by a promise that cannot be fulfilled. The reserve fund is the backstop.

The Credit-to-Reserve Ratio Rule

Policy: Total outstanding negative balances (credit extended and not yet earned back) across all member accounts shall not exceed 300% of the cash balance in the Exchange Reserve Fund at any time. If the ratio is breached, the exchange immediately suspends issuance of new credit lines until the ratio falls below 250%.

Example: If the reserve fund holds $8,000 in cash, total outstanding credit extended to members cannot exceed $24,000 (Ł24,000) at any one time. At 13.5% total transaction fees on a Ł24,000 credit balance in motion, the exchange collects approximately $3,240 in fees — enough to nearly replenish the reserve fund's risk exposure from one cycle of trades.

Originated Scrip Tracking

Every Ł in the system is categorized at creation:

Scrip TypeDefinitionBacked ByRisk
EarnedMember delivered a service and received payment from another member's balanceReal service — zero backing riskNone
Cash-seededExchange paid cash to purchase services from a memberExchange's cash payment ($1 per Ł)None
Credit-originatedExchange extended a credit line; member spent before earningMember's future service delivery obligation + reserve fundLow to medium — default risk covered by reserve
Bonus-originatedWelcome credits, referral commissions — created without cash backingReserve fund onlyMedium — no service or cash behind it

Aggregate Controls

Cash Fee Arrears

IRS & Tax Compliance

Reserve Fund

Account Termination

08 — Policies

Member Policies & Exchange Rules

Membership Agreement

All members must sign the Launch Trade Exchange Member Agreement prior to account activation. The agreement covers: scrip terms, fee obligations, prohibited transactions, dispute resolution, tax compliance acknowledgment, and termination terms. Legal counsel must review before pilot launch.

Pricing in the Exchange

No Cash Component Policy

Any service listed in a member's exchange directory must be payable entirely in scrip. A member may not charge a cash amount alongside scrip for the same exchange transaction — no split payments of any kind.

Special Arrangement Exception — Mixed-Service Members

In limited cases, a member whose core business involves high cash-input services may be approved to participate under a "Special Arrangement" — for example, a restaurant that can offer Ł-only gift cards, a general contractor who can offer Ł-only consultation hours, or a florist offering Ł-only floral design service (excluding hard goods). These members must apply for Special Arrangement status and have their specific qualifying offerings explicitly approved by the Exchange Director.

Cash Business vs. Exchange Business — Separation Policy

Being a member of the Launch Trade Exchange does not create any obligation to transact in scrip with another member on business that exists outside the exchange. Exchange transactions apply only to services a member has explicitly listed in their exchange directory.

Prohibited Transactions

Trade Directory Obligations

Participation Standards

Dispute Resolution

09 — Technology

Technology & Financial Management Plan

Platform Architecture

LTX will be built on the same Supabase + Vercel stack as Launch's existing products. This keeps infrastructure costs low, leverages the existing development environment, and allows future integration with the CRM's company and contact database.

Backend / Database
Supabase
Shared instance · scrip ledger · member accounts · transaction log · 1099-B data
Frontend / Hosting
Vercel + Next.js
Member portal · trade directory · account dashboard · invoice generation
Payments
Stripe
ACH auto-pay at time of each trade · monthly membership billed on the 1st · ACH required on file before first trade
Transactional Email
Resend
Trade receipts · monthly statements · 1099-B notices · Trade Director alerts

Core Database Tables

Member Portal Features (Phase 1 — 2028)

Trade Director Dashboard (Phase 1)

1099-B Compliance Workflow

Technology Cost Summary

ItemCostNotes
Supabase$0 additionalAlready on Pro plan for CRM
Vercel$0 additionalAlready active
Stripe processing2.9% + $0.30/transactionOn cash fee collection only
Resend email~$20/monthTransaction receipts and statements
1099-B e-filing (Tax1099)~$2.50/form$125–375/yr at 50–150 members
Development buildIn-house (Claude Code)Est. 60–80 hours equivalent
Mobile app (Phase 2)See §142029 budget item
10 — Directory

Member Directory Plan

Purpose

The member directory is the marketplace. It is how members discover what others offer, how the Trade Director matches needs to capacity, and how prospective members evaluate whether the network has value for them. A thin, poorly maintained directory kills trade velocity. A rich, current, well-categorized directory drives it.

Each Member Listing Contains

Category Taxonomy

Professional Services
Legal, Accounting, HR, Consulting, Coaching
Creative & Design
Branding, Web, Photography, Video, Print
Marketing & Comms
Social, PR, Email, Content, SEO
Health & Wellness
Fitness, Nutrition, Mental Health, Massage
Technology
Development, IT Support, Cybersecurity, Automation
Facilities & Cleaning
Commercial cleaning, organizing — labor-only, no materials
Events & Planning
Event coordination, consulting — no food or venue cost
Education & Training
Workshops, Courses, Speaking, AI Training
Business Formation
Entity setup, registered agent, compliance filings

Access Levels

Maintenance Standards

11 — Marketing

Marketing Strategy & Collateral

Positioning Statement

For independent businesses in the Pacific Northwest who are cash-constrained but capacity-rich, the Launch Trade Exchange is the B2B trade network that converts idle capacity into real purchasing power — so you can grow your business without spending money you don't have. Unlike corporate barter exchanges, LTX is mission-aligned, community-rooted, and built for businesses that believe local economies should work for the people who build them.

Brand Voice

Marketing Channels

ChannelPurposeCadence
Launch email listAnnounce and nurture existing relationshipsMonthly
Launch & Learn classesDedicated LTX session for warm audiencesQuarterly
Community portalMember community, directory, newsOngoing
LinkedInThought leadership on alternative economy + scrip historyWeekly
Launch website — LTX pageSEO-optimized landing page, application formEvergreen
Launch eventsIn-person recruitment + quarterly member mixersQuarterly
Member referral programWord-of-mouth growth via referral agentsOngoing

Collateral List

Member Badges

Every active LTX member receives a physical window cling and a digital badge kit for their website, email signature, and social profiles. Badges create visible network density — when a customer sees the badge in a shop window or on a website, they know this business is part of something.

Badge Version 1
LTX Member
Standard active member badge — black with yellow Ł mark
Badge Version 2
We Accept Scrip
Transaction-forward version for storefronts and service pages
Founding Badge
Founding Member
Gold-bordered variant for the first 100 members — permanent
12 — Copy

Marketing Copy

Taglines

Primary

"Trade what you have. Get what you need."

Alternatives

"Your idle capacity is someone else's solution."

"Stop paying cash for business services you can trade for."

"A community economy for businesses that build things together."

"Grow without spending money you don't have."

30-Second Elevator Pitch

Verbal

"The Launch Trade Exchange is a B2B barter network for independent businesses. You earn scrip — our trade currency — when you sell your services to other members. Then you spend that scrip on whatever your business needs: legal work, design, bookkeeping, marketing. You're converting unused capacity into real business services, without spending cash. We're built specifically for service businesses in the PNW, and we actively manage the matching so you don't have to think about it."

Website Hero Copy

Headline + Subhead

Trade what you have.
Get what you need.

The Launch Trade Exchange is a B2B trade network for independent businesses in the Pacific Northwest. Earn LX Scrip when you provide services to other members. Spend it on the services your business actually needs. No cash required.

→ Apply for founding membership

LinkedIn Launch Campaign (5 Posts)

Post 1 — The Problem

Most small businesses have two problems at once:

Empty slots they can't sell.
Bills they can't pay.

An unused class slot. An unbooked attorney hour. An idle designer on Tuesday afternoon.

That idle capacity has real value. You just can't spend it anywhere.

Until now. [2/5 next week →]

Post 2 — The History

In 1932, a broke Austrian town printed its own currency. They called it scrip.

Unemployment dropped 25% in a year. Local businesses thrived. The national government shut them down because it worked too well.

The idea never died. It just needed the right community to bring it back.

We're building that community in the PNW. More next week.

Post 3 — How It Works

Here's how the Launch Trade Exchange works:

→ You're a designer with 10 free hours this month.
→ You design a brand for a local attorney.
→ You earn Ł1,500 in scrip.
→ You spend it on bookkeeping you've been putting off.
→ Your bookkeeper spends their scrip on fitness classes.
→ The studio owner gets legal help.

Nobody paid anybody. Everybody got something. That's a trade exchange.

Post 4 — Why Launch

There are barter exchanges out there. BizX. ITEX. Saturn Barter. They work fine — for what they are.

But they're transactional. Corporate. Focused on volume.

We're building something different: a curated network of mission-aligned independent businesses in the PNW, backed by Launch's existing community and ten years of small business relationships.

You already know us. You already trust us. This is just a new way to work together.

Post 5 — The Invitation

We're accepting founding members for the Launch Trade Exchange.

If you're a service-based business in the PNW — consultant, designer, attorney, accountant, coach, photographer — this is for you.

Founding members get:
→ 6 months zero fees
→ Ł500 scrip bonus at launch
→ Founding member badge in the directory
→ Direct input on how we build this

We open publicly in early 2028. Founding cohort starts before that. DM me or link in bio to apply.

13 — Finance

36-Month Financial Pro Forma

Q3 2027 pilot (founding members, waived fees). Q1 2028 public launch. $500K facilitated volume in full Year 1 (2028). All revenue is USD cash.

Key Assumptions

AssumptionValue
Transaction fee (each side)6.75%
Monthly cash fee per member$15.00
Avg. annual facilitated volume per active member$10,000
Year 1 avg. active members50
Year 2 avg. active members90
Year 3 avg. active members130
Member setup fee$250 — waived for first 100 members (includes onboarding + member intro marketing)
Reserve fund allocation10% of transaction fee revenue
Year 1 Revenue (2028)
$77,400
$67.5K fees + $9.9K dues
Year 2 Revenue (2029)
$178,200
$162K fees + $16.2K dues
Year 3 Revenue (2030)
$360,900
$337.5K fees + $23.4K dues

Quarterly Detail

Line Item Q1'28Q2'28Q3'28Q4'28 Q1'29Q2'29Q3'29Q4'29 Q1'30Q2'30Q3'30Q4'30
MEMBERSHIP
Active Members40506070758595105115125135145
Facilitated Volume$75K$100K$150K$175K$200K$275K$325K$400K$500K$600K$700K$700K
REVENUE
Transaction Fees (13.5%)$10,125$13,500$20,250$23,625$27,000$37,125$43,875$54,000$67,500$81,000$94,500$94,500
Monthly Member Fees$1,800$2,250$2,700$3,150$3,375$3,825$4,275$4,725$5,175$5,625$6,075$6,525
Total Revenue$11,925$15,750$22,950$26,775$30,375$40,950$48,150$58,725$72,675$86,625$100,575$101,025
EXPENSES
Trade Director$7,500$7,500$11,250$13,750$13,750$13,750$13,750$13,750$16,250$16,250$16,250$16,250
Bookkeeper (Part-Time)$1,000$1,000$1,000$3,500$1,250$1,250$1,250$4,000$1,500$1,500$1,500$5,000
Technology & Hosting$600$600$600$600$1,200$1,200$1,200$1,200$3,000$3,000$3,000$3,000
Marketing$1,500$1,000$500$500$1,500$1,000$750$750$2,500$2,000$2,000$2,000
Legal & Compliance$2,500$500$500$500$500$500$500$500$750$750$750$750
Misc / Admin$300$300$300$300$400$400$400$400$500$500$500$500
Total Expenses$13,400$10,900$14,150$19,150$18,600$18,100$17,850$20,600$24,500$24,000$24,000$27,500
Net Operating Income ($1,475)$4,850$8,800$7,625 $11,775$22,850$30,300$38,125 $48,175$62,625$76,575$73,525
Year 1 Net (2028)
$19,800
After all expenses incl. Trade Director
Year 2 Net (2029)
$103,050
Scale with TD fully onboarded
Year 3 Net (2030)
$260,900
Mobile app live, regional growth
14 — Product

Mobile App Plan

Rationale

A mobile app is not required at launch — the web portal handles all core functions. The app becomes critical at 75+ members when trade frequency increases and members need on-the-go balance checks, transaction confirmations, and directory access. Target release: Q2 2029.

Platform

React Native (Expo) for iOS + Android from a single codebase. Shares the same Supabase backend as the web app — no separate infrastructure required.

MVP Features

Phase 2 Features (2030+)

App Store Submission

Development Budget (2029)

ItemEstimate
React Native development (in-house / Claude Code)$0 — internal build
UI/UX design (LIDS-branded screens)$1,500–3,000
Apple Developer account$99/year
Google Play account$25 one-time
Push notifications (Expo)~$50–200/month at scale
15 — Recommendations

Additional Recommendations

Join IRTA Before Launch

The International Reciprocal Trade Association provides self-regulatory credibility, IRS compliance guidance, member liability protections, and inter-exchange clearing access. Annual membership signals to prospective members that the exchange operates to a professional standard — and it gives Monica access to a community of experienced exchange operators.

Retain Legal Counsel Early

Four documents need professional drafting before the first trade: (1) Member Agreement, (2) Exchange Operating Agreement, (3) Referral Agent Agreement, (4) Trade Director contractor/employment agreement. These are the legal foundation of the exchange and should not be drafted without counsel.

Establish 1099-B Workflow Before First Trade

The $0 reporting threshold means every transaction must be tracked from day one. Work with your CPA to establish the compliance workflow before the pilot launches. A missed or late 1099-B filing triggers minimum $60/form in penalties — at 50 members that is $3,000 minimum for a single filing error.

Founding Member Launch Event

Host an in-person event for founding members before the platform goes live. Not a pitch — a community gathering. Members meeting each other in person accelerates trade velocity dramatically. When people know each other, they trust each other. When they trust each other, they trade.

Integrate the 5S Ethos Directory

The curated businesses already in the 5S Ethos directory (Save/Barter/Build) are a pre-vetted pipeline of mission-aligned businesses philosophically aligned with barter and alternative economies. Reach out early — they are likely to be enthusiastic founding members and influential recruiters within their own networks.

Quarterly Member Mixers

Hold quarterly in-person events exclusively for exchange members. These function as community building and live trade facilitation simultaneously — the Trade Director makes live introductions, members discover services, and new trade relationships form. Treat these as an operational line item, not optional marketing.

Advisory Board

Recruit 3–5 respected PNW small business owners as informal advisors. Ideal composition: one attorney, one CPA, one marketer, one TA program alumnus, and one person with barter or cooperative economy experience. Advisory members receive a Preferred membership at no charge in exchange for 4 hours/year of guidance.

Explore BizX Partnership First

Before operating a fully independent exchange, consider a 12-month pilot as a BizX referral partner or trade broker. BizX is Bellevue-headquartered, mission-compatible, and already has 6,700 members providing immediate liquidity to LTX founding members. This lets Monica learn exchange operations with minimal compliance burden before building the independent platform.

Bottom line: The Launch Trade Exchange is a natural extension of what Launch already does — building community, connecting businesses, and creating economic opportunity for independent business owners in the PNW. The infrastructure is largely in place. The relationships exist. The model is proven. What's needed is a clear plan, the right first members, and the discipline to build trade velocity methodically. This document is the starting point.

16 — Account Types

Member Account Types

The Launch Trade Exchange supports three account types beyond the standard business membership. Each serves a distinct purpose in building a richer, more equitable exchange ecosystem.

Standard Business Account

The default account type for all member businesses. Earns and spends scrip through the normal trade directory. Subject to standard fees, credit limits, and monthly account fees.

Benefit Accounts — Employee Scrip Stipends

Member businesses can enroll their employees in the Benefit Account program, giving staff a personal scrip allowance funded from the business's main account. Benefit Accounts turn unused business scrip into a tangible employee benefit without spending a dollar of payroll.

How it works: The employer allocates a monthly scrip stipend (e.g., Ł50–200/month) from their business account into each enrolled employee's Benefit Account. The employee accesses their balance via the member portal or mobile app and spends it on personal services within the network — fitness classes, wellness, coaching, photography sessions, personal training, and similar services offered by exchange members.

Benefit Account Rules

Tax Notice for Employers

Scrip allocated to employee Benefit Accounts is likely considered taxable compensation at fair market value (1 Ł = $1.00 USD). Employers should consult their CPA and may need to include Benefit Account allocations in employee W-2 reporting. The exchange will provide quarterly Benefit Account allocation reports to support payroll tax compliance.

Why Benefit Accounts Matter for the Exchange

Benefit Accounts create a powerful recruitment and retention story for member businesses: join the exchange, and offer your team a real benefit funded by your idle capacity. They also drive trade velocity by routing scrip toward consumer-facing service businesses (fitness studios, photographers, coaches) who might otherwise be slow to join a B2B-focused network.

Community Organization Accounts

Registered nonprofits, community organizations, neighborhood associations, and mission-aligned community groups may apply for a Community Account at no membership fee. Community accounts can receive scrip donations from any member and spend that scrip on services they need: bookkeeping, website maintenance, HR consulting, training, AI support, and more.

The mission case: A neighborhood business association joins the exchange. Member businesses donate Ł100–500/year from their accounts. The association spends that scrip on a new website, bookkeeping cleanup, and staff training, all without touching their cash budget. Local economy value stays local.

Community Account Rules

Tax Notice for Donors

Donations of scrip to 501(c)(3) community organizations may be deductible as charitable contributions at fair market value ($1.00 per Ł). The exchange provides donation receipts for scrip gifted to qualifying organizations. Members should consult their CPA — the deductibility depends on the recipient's 501(c)(3) status and whether the donor received anything of value in return.

Launch's Community Commitment

Launch Industries will designate a portion of its own scrip earnings as an annual community donation pool, distributed to enrolled community organizations by member vote. This embeds the exchange's community mission directly into its operations — and distinguishes LTX from every other barter exchange in the market.

17 — Risks

Risks & Exchange Protections

Operating a trade exchange carries real financial and operational risks that must be planned for before the first trade. This section identifies the primary risks and the specific protections LTX puts in place.

Member Business Closure — Negative Scrip Balance

If a member goes out of business while holding a negative scrip balance (they spent more than they earned), the exchange is owed the cash equivalent of that deficit.

What happens to the other members? Nothing — immediately. The scrip those members hold is still valid and spendable with any other member in the network. The scrip economy does not collapse when one member fails. The exchange absorbs the uncollected deficit as a bad debt loss.

Collections Process

Prevention

Member Business Closure — Positive Scrip Balance

If a member goes out of business while holding a positive scrip balance, that scrip represents real value they earned but can no longer spend. This is different from the negative balance scenario — the network is not financially harmed, but the member may lose meaningful value.

Wind-Down Policy

This policy ensures that earned scrip re-enters circulation rather than being permanently removed from the network, and channels it toward community benefit.

Do We Need a Parallel Cash Escrow?

This is an important design question. A full 1:1 cash reserve — holding $1 in a bank account for every Ł1 in circulation — would effectively kill the exchange model. The entire point is that members trade services without exchanging cash. A full cash reserve would require the exchange to hold, say, $500,000 in a bank account against $500,000 in circulating scrip — money the exchange does not have and cannot generate from fees alone.

The answer is no — a parallel cash escrow is not feasible or necessary. What IS necessary is a well-funded Reserve Fund, a clear dissolution policy, and credit limits that prevent any single member from taking on more scrip than the reserve can cover in a worst-case default scenario.

What the Reserve Fund Actually Does

Reserve Fund Target

The Reserve Fund should maintain a floor equal to the greater of: (a) 3 months of operating expenses, or (b) the total outstanding negative scrip balances in the network. If the fund falls below this floor, the Exchange Director may temporarily suspend new credit extensions until the fund is replenished.

Exchange Dissolution Risk

If the exchange ever winds down permanently, members with positive scrip balances would be left holding currency with no place to spend it. This is the most significant trust risk in operating any trade exchange.

Dissolution Policy

Trade Velocity Risk

The single most common failure mode for trade exchanges is stagnation: scrip accumulates in a few accounts, trading stops, members disengage, and the network quietly dies. This is not a financial risk — it is an operational and human risk.

Mitigations

Regulatory Risk

Key Person Risk

In the early years, the exchange depends heavily on Monica as Exchange Director and on the Trade Director's personal relationships with members. If either key person departs unexpectedly, trade velocity and member confidence could drop sharply.

Mitigations

Technology & Fraud Risk

19 — Web App

Web App Plan

The LTX web app is the operational core of the exchange. It handles everything: member accounts, the scrip ledger, trade transactions, invoicing, the member directory, ACH billing, 1099-B data, and the Trade Director's management tools. It is built in-house on Launch's existing stack and designed to be live before the pilot launch in Q3 2027.

Tech Stack

Frontend
Next.js + Vercel
App Router, server components, LIDS design system, Instrument Sans. Deployed to Vercel, custom domain ltx.launchindustries.biz or tradewithlaunch.com.
Backend / Database
Supabase
Postgres ledger, Row Level Security per member, Edge Functions for transaction logic, real-time balance updates, vault-stored secrets.
Payments
Stripe
ACH Direct Debit for transaction fees (fires at time of trade) and monthly membership billing on the 1st. Stripe Customer Portal for members to manage their ACH account.
Email
Resend
Transactional: trade confirmations, monthly statements, fee receipts, 1099-B delivery, Trade Director match alerts, onboarding sequence.

User Roles

RoleAccess
MemberOwn account dashboard, directory browse, trade initiation and confirmation, invoice history, statements, Benefit Account management
Benefit Account (Employee)Employee login, balance view, spend on personal services only — no access to employer's main account
Community OrgReceive-only account, donation history, spend on services — no sell capability
Trade DirectorAll member accounts (read), balance dashboard, match facilitation tools, fee status, overdue alerts, trade log
Exchange AdminFull access: all of the above plus member management, credit limit overrides, scrip issuance, 1099-B export, reserve fund reporting

Member-Facing Screens

Dashboard

Trade Directory

Trade Flow

Invoices & Statements

Account Settings

Trade Director Dashboard

Admin Tools

Development Phases

Q1–Q2 2027 — MVP Build
Core ledger, member accounts, trade flow, directory, ACH billing
Authentication (Supabase Auth), member dashboard, trade initiation and confirmation flow, scrip ledger with RLS, Stripe ACH integration for transaction fees and monthly billing, basic directory with category filtering, email receipts via Resend, Trade Director dashboard (balance view + alerts). Internal testing only.
Q3 2027 — Pilot Launch
Benefit Accounts, community org accounts, facilitated trade flagging, PDF invoices
Benefit Account sub-account system, community organization account type, facilitated trade flag and 10% fee rate, branded PDF invoice and monthly statement generation, member onboarding flow with ACH setup requirement, 1099-B YTD tracker in dashboard. Founding member cohort begins using the platform.
Q4 2027 — Pre-Launch Polish
Admin tools, 1099-B export, member badge delivery, directory public view
Full admin panel, 1099-B data export for CPA filing, public directory view (limited info, no contact) for prospective member recruitment, digital badge kit download in member settings, Stripe Customer Portal for ACH management, notification preferences. Performance and security audit before public launch.
Q1 2028 — Public Launch
Open application, SEO landing page, member referral tracking
Public-facing membership application form, SEO-optimized LTX landing page on launchindustries.biz, referral agent tracking (referral codes, commission reporting), enhanced match facilitation tools for Trade Director, member mixer RSVP integration.
2029 — Phase 2
Trade request marketplace, AI match suggestions, mobile app handoff
Trade request board (post what you need, members respond), AI-assisted match suggestions for Trade Director, enhanced analytics dashboard, mobile app API layer (feeds the React Native app in §14), inter-exchange clearing integration if IRTA clearing pursued.

Key Technical Decisions

DecisionChoiceReason
Scrip ledger approachDouble-entry: debit buyer, credit seller on every transactionAudit-ready, matches 1099-B reporting requirements exactly
ACH providerStripe ACH Direct DebitAlready used across Launch products; supports same-day ACH for transaction fees
AuthenticationSupabase Auth with email magic linkNo password friction at onboarding; matches Launch's existing auth pattern
PDF generationPlaywright headless render of LIDS-branded HTMLSame approach as existing Launch capabilities PDFs — no new tooling
1099-B exportCSV to Tax1099 or Track1099Both support bulk upload; ~$2.50/form for e-filing
Row Level SecurityMembers see only their own data; TD sees all balances; Admin unrestrictedSupabase RLS enforces at database level — no application-layer leaks

Build Cost Estimate

ItemEstimate
Development (in-house, Claude Code)$0 — internal build
Supabase$0 additional (existing Pro plan)
Vercel$0 additional (existing account)
Stripe ACH per transaction0.8% capped at $5.00 per ACH debit
Resend email~$20/month at launch volume
1099-B e-filing (Tax1099)~$2.50/form/year
Domain (tradewithlaunch.com or similar)~$15/year
Security/penetration test (pre-launch)$1,500–3,000 one-time